DIDIER GROSSEMY

didier grossemy says “This is business basics 101. Yet most of businesses don’t do it”

1. It is 5 times easier to sell something else to your existing customers than to get a new customer.
2. If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
3. Where possible only sell to people who want what you have
4. If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
5. When promoting your products find the “right appeal”.
6. The more information you give in your ads, the more you’ll sell.
7. Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
8. Never ever run any advertisement without monitoring the response.
9. Monitor everything you do to promote your business.
10. Don’t try to be creative or original.
11. Use benefit headlines in all your ads.
12. Client testimonials increase credibility - and sales.
13. Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
14. Don’t listen to opinions and advice from well meaning friends, family and business associates.
15. Need more help? Contact us

Didier Grossemy and X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +61…

Article written by:
Didier Grossemy  | Didier Grossemy  | Didier Grossemy | Didier Grossemy

Web 2.0, the second generation of the Internet.

didier grossemy says that Web 2.0 is transforming the Internet into an even more powerful tool for businesses seeking to leverage technology to drive revenue, increase profits and reduce expenses. didier grossemy provides an holistic approach to Digital Marketing.

As didier grossemy says, it is easy to understand that virtually all businesses will be spending their marketing dollars online in the New Year. In fact, BtoB Magazine found that 79 percent of marketers plan to increase their online marketing budgets for 2008. In doing so, businesses will need trusted and experienced individuals, such as Didier Grossemy or company like behind them in order to fully capitalize on the following top five hot Web 2.0 trends:

Interactive web sites
In order to effectively compete and meet the growing demands of today’s more sophisticated customer, businesses are fanatically seeking to upgrade their web sites with features that enhance the user experience and deliver a measurable ROI from their marketing dollars. Businesses will focus on shifting their web sites from isolated, static information based destinations to highly functional platforms serving powerful web applications to end users that emphasize online collaboration, sharing, interaction and learning.

Managed Email Marketing
With email marketing delivering a $51.45 return on investment (ROI) for every marketing dollar spent, according to Direct Marketing Association, businesses will continue to shift greater portions of their direct mail budgets to email marketing. More email marketing campaigns in 2008 will focus on highly targeted offerings, links to rich media content and social networking.

Social Networking
As online interaction becomes more and more prevalent in society; consumers are turning to online ratings and reviews, testimonials and blogs to educate themselves on products, services and much more. comScore recently found that more than three-quarters of review users in nearly every industry category reported that the review had a significant influence on their purchase. Businesses need to have social networking interaction features such as customer reviews, testimonials and blogs implemented into their web sites for 2008 to meet the growing needs of their customers.

Video
Whether businesses plan on implementing video to run ad’s, product demonstrations and reviews or as email links, the main point is that they will be using video in 2008 more than they ever have. In fact, 86% of online retailers used some form of video during the shopping experience in 2007, up from 52% last year. While potentially enhancing the user experience, video can also annoy and frustrate visitors. Businesses that use videos incorrectly on their websites can cause pages to load slowly, crash browsers and lose customers and dollars.

RSS Feeds
RSS is heading closer towards mainstream adoption as more businesses begin to implement RSS feed subscriptions via their web sites. For 2008 the pace of RSS growth is set to accelerate for both consumer usage and business implementation. RSS is geared around segmentation, therefore, failing to offer subscribers options with their subscription or sending them information they didn’t sign up to receive will quickly lead businesses to RSS failure.

Need professional help?
X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 92… .

Article written by: Didier Grossemy

Didier Grossemy | Didier Grossemy | Didier Grossemy